Google announced recently that site loading time now plays a part in their search ranking algorithm. It has also been explicitly said that over 200 elements are taken into concern when determining a sites search engine ranking. In addition Google notes that locate load time is going to be a very small portion of this algorithm. With all that said we basically do not understand why people are freaking out. This should not be the first time you are considering improving your site load time.

If Your Website Is Slow – Fix It!
Site load time is very vital however you shouldn’t be improving it for the search engines. If your website takes longer than a couple seconds to load, you are already in trouble. Web users have very short concentration spans, they want what they want and they want it now! If one of these users’ clicks on your website and it takes longer than a couple seconds you bet they are going to leap quicker than a super energetic ball!
There shouldn’t be a webmaster that isn’t aware of their site load times. Not only should they be doing user tests on their own site but they should have installed site analytics. With that said, if your site is slow you can expect your traffic spring up rate to be extremely high. Users don’t have persistence for slow website and will often click back within only a few short seconds. There is two ways to measure your sites loading time but if that’s not enough Google even made a tool for you to use.